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About Cardtorial

about cardtorial

At Cardtorial, we love paper goods so much we took them back to their roots. Hand-crafted and laser-cut onto beautiful, sustainable wood, each Cardtorial keepsake is meant to be just that—kept and treasured for always.

Why wood? It’s natural, elegant in its simplicity, and it lasts and lasts, like all great memories should. Our modern, whimsical designs paired with wood’s timeless charm make for a surprising, delightful gift. Plus, did we mention it’s just plain fun? In a game of rock, paper, scissors, wood and laser win every time. We love creating each and every piece, and we like to think it shows.
our story

We’ve come a long way since our beginnings in 2011. Here’s to looking back and dreaming forward!

Dec. 2011 – Inspiration strikes! During a trip to Asia, (future) Cardtorial Founder Yvonne Leung falls in love with wood as a canvas.

Jan. 2012 – Back home in San Francisco, Yvonne tries her hand at using a laser-cutter at a shared workshop. Voilà! The first Cardtorial creation is born: an illustration of a fox paired with a quote from a favorite book, Le Petit Prince.

Oct. 2012: We kick things up a notch. Realizing we need a laser of our own to continue growing Cardtorial, we launch (and run!) a successful KickStarter campaign thanks to the support of family, friends, and lovely folks like you.

Dec. 2012: After much oohing and ahhing and shopping and browsing, we purchase our very own laser cutter.

Jan 2013: Hello, world. We attend our first tradeshow (NYNOW) and Cardtorial goes worldwide, carried across the nation and the globe!

Feb. 2013: Quit it to win it. After a lot of careful consideration (and yes, a bit of nail-biting) Yvonne quits her day job. It’s Cardtorial or bust. So far, not a single regret!

Mar. 2013 & beyond: The blurry months. So much happens as we figure out how to swim, it all blends together. The year’s many adventures include three tradeshows, countless retail shows, the launch of our journals and art prints, and the doubling (!) of our collection as we begin collaborating with many wonderful artists. Even sweeter: Yvonne’s mom begins working at Cardtorial, and we hire a fantastic PR intern.

May 2014: Our big move! We relocate out of the garage and into a spiffy new studio in the Arts District of Los Angeles. We hire help, begin working with a wonderful sales team, and launch our keepsake boxes. We pinch ourselves constantly.

Shop for Cardtorial

Call our store at 1-570-489-4060 to place an order